10 Businesses That Are Participating in Giving Tuesday This Year

After the shopping frenzy of Black Friday and Cyber Monday, businesses often take part in Giving Tuesday as a way to support charities and other worthwhile causes. To give you a sense of what this year’s event entails, we compiled a list of 10 businesses that are donating a portion of their sales to a cause they care about today.


Indonesian designer Tessa Aurelia Jennifer started her clothing and jewelry brand Auralie with the mantra of “mindful consumption” at the forefront. During Giving Tuesday, Auralie is holding a 20-percent-off sale through its entire website, with the proceeds going toward For the Good. This not-for-profit organization’s goal is to help children in Kenya receive access to education.

Find it: Auralie

Boy Smells

Founded in 2015 by couple Matthew Herman and David Kien, Boy Smells has created innovative candles and fragrances like Cinderose and Thé Fantôme that blend the masculine and feminine. On Giving Tuesday, 10 percent of each sale will support The Trevor Project, the world’s largest organization for suicide prevention and crisis intervention for young LGBTQ+ people.

Find it: Boy Smells

Brown Aspiration

The stationery store Brown Aspiration started in 2018 to “celebrate beauty of diversity in the world we live in,” according to the brand’s site. From journals and pens to clips and pins, Brown Aspiration has your stationery needs covered, and a portion of each sale today goes towards two causes, the Entreherneur Foundation’s Grant for Black Women-Owned Businesses and Trees for the Future.

Find it: Brown Aspiration


Though we know Chewy as the place to get our pet a new collar or outfit, the brand also wants to help animals in need. For Giving Tuesday, Chewy will match every Wish List donation, up to $2 million, until 9 a.m. EST on December 1. All you have to do is pick a shelter or rescue, add items from their Wish List to your donation cart, and when you check out, Chewy will match your contribution.

Find it: Chewy

Equator Coffees

Co-founders and couple Helen Russell and Brooke McDonnell started Equator Coffees in 1995 to help make lives better through the brown brew. During Giving Tuesday, the brand is helping animals in need by donating to Audubon Alaska. With each purchase of the B’cause Blend Coffee, $1 will be given to the bird conservatory efforts in Alaska. In addition, Equator Coffees will match your giveback, so your impact is doubled.

Find it: Equator Coffees

Hedley & Bennett

Ellen Marie Bennett—a half-Mexican, half-English chef from Los Angeles—was fed up with the poor-quality aprons she wore in restaurant kitchens, so she decided to solve the problem by starting her own company, Hedley & Bennett. For Giving Tuesday, the apparel brand is donating 10 percent of the proceeds to World Central Kitchen, a charity started by Spanish chef José Andrés that helps areas in crisis with emergency food supplies. Also, during this time, the Bentivoglio Family Fund will be matching every donation to World Central Kitchen, up to $1 million.

Find it: Hedley & Bennett

Kirrin Finch

When it comes to clothing, many stores still base products on gender. Couple and co-founders Laura Moffat and Kelly Sanders Moffat created the gender-defying clothing brand Kirrin Finch to challenge this norm. On November 30, 100 percent of sales will be donated to The Ali Forney Center, which aims to protect LGBTQ+ young people from homelessness and provide them with resources to live on their own. You can also use the code GIVEBACK to receive 10 percent off your purchase.

Find it: Kirrin Finch

Our Place

Our Place’s Always Pan has become one of the most coveted cookware items of the past few years. As an immigrant from Pakistan, founder Shiza Shahid finds cooking connected her to her roots and forms the mission of Our Place. “Home cooking is this place where culture and identity and love and belonging live,” she told Coveteur. As part of this connection, Our Place is donating $1, or the equivalent of 10 meals, to Feeding America after every purchase during Giving Tuesday. In addition, the Darden Foundation and a generous donor will be doubling all donations to Feeding America by matching up to 7 million meals to combat hunger in the United States.

Find it: Our Place


Selk’bag makes a wearable sleeping bag that keeps people warm and comfortable without sacrificing mobility. The company is committed to sustainability by becoming a member of 1% for the Planet and making the transition to using post-consumer recycled materials by 2022. For Giving Tuesday, Selk’bag is donating 5 percent of its sales to the Latino Outdoors Foundation, which helps Latino communities have access to safe, inclusive outdoor spaces.

Find it: Selk’bag

Tower 28

Tower 28 founder Amy Liu has had sensitive skin her whole adult life, which limited her access to beauty and skincare products. As a result, she created Tower 28 to ensure that the right ingredients were being used in products for people like her with sensitive skin. This Giving Tuesday, 20 percent of Tower 28’s profits will go to Heal the Bay, an ocean conservation organization for the Santa Monica Bay that protects coastlines, works on clean water policy, restores waterways, and educates people.

Find it: Tower 28


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