Google company has been working on a new update for a while. With the new update, it aims to eliminate cookies on the browser. Browser Cookies Ending! Google Explained
Browser Cookies Ending! Google Explained
Cookies in browsers make it easier to track users online and collect data for targeted advertising. That’s why many browsers, from Firefox to Vivaldi, automatically block third-party cookies. Now, Google has taken a step on the subject. The company is trying to create a backup that addresses some privacy concerns. However, according to the information received, the first attempt had a negative result. For this reason, there is talk that a study will be made with the Topics API again.
Google made its first attempt to replace cookies in August 2019 with a work called Privacy Sandbox. The first experiment in question was Federated Learning of Cohorts, which shifted tracking responsibility from cookies and third-party ad networks to the browser. After the past 3 years, technology is combining people with similar browsing history. This allowed advertisers to target these groups of people without personally identifiable information provided by cookies. Later, Google started testing FloC with Chrome last year.
Google announced yesterday that it is replacing its FLoC proposal with a new technology called Topics API. Similar to the new app FLoC design, it is stated that it will use the browser to create groups that advertisers can target. However, in the new system, the focus will be directly on the subject instead of the people who are interested in the subject.
In addition, Google’s statement about the new Topics API is as follows:
”Based on your search history, your browser will identify a few headlines, such as Fitness or Travel, that represent your top interests for the week. Topics are only kept for three weeks and old topics are deleted. This process takes place entirely on your device, without the involvement of any external servers, including Google servers. When you visit a participating site, Topics selects only three topics, one from each of the last three weeks, to share with the site and its advertising partners. Threads allow crawlers to give you meaningful transparency and control over this data. We’re also creating user controls in Chrome that allow you to see topics, remove ones you don’t like, or disable the feature altogether.”
So what do you think about this issue? Also, are you using the Google platform? In addition, you can share your ideas with us and other readers by commenting below.