Never a nation to fall in line, America is one of the few countries to resist the metric system. We stubbornly measure distance in miles and weight in pounds. So what’s with those two-liter bottles of soda?
First, a clarification: Soda is far from the only substance we measure in metric units. Heck, it’s not even the only beverage. Wine, liquor, and bottled water are sold by the milliliter. The healthcare field is all about metric units, too, from cholesterol levels to prescription, over-the-counter, and supplement dosages. We run 5-kilometer races, ride on 215-millimeter tires, and use 8-millimeter cameras, or at least we used to.
In most other things, we determinedly cling to our imperial measurements. Attempts to convince Americans to join the rest of the metric-measuring world have been met with great resistance.
Ken Butcher of the National Institute of Science and Technology has been working with the government’s tiny Metric Program for years. Speaking to Mental Floss back in 2013, Butcher explained that we’re so entrenched in our way of doing things that switching measurement systems now would be both chaotic and expensive.
“If we were going to start a new country all with the metric system, it would be easy,” he said. “But when you have to go in and change almost everything that touches people’s everyday life and their physical and mental experience, their education, and then you take that away from them—it can be scary.”
Here and there, though, when it’s convenient, we have been willing to budge. The soda bottle is a good example. Until 1970, all soft drinks in the U.S. were sold in fluid ounces and gallons, mostly in glass bottles. Then the plastic polyethylene terephthalate (PET) bottle came along, and soft drink makers decided it was time for a product redesign.
The redesign process coincided with two key factors: a short-lived wave of government interest in going metric, and the burgeoning environmental movement.
The folks at PepsiCo decided to meld all three into its exciting new vessel: a lightweight, cheap, recyclable, metric bottle, with built-in fins so it could stand up on supermarket shelves. Two liters: the soda size of the future.
The two-liter bottle took off. The rest of the soft drink world had no choice but to get on board. And voila: liters of cola for all.
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